The Issue Of Differential Approach And Communicative Culture In The Views Of Eastern Scholars

Abstract

This article analyzes the concept of differential approach and communicative culture in the views of Eastern scholars. The philosophical and linguistic heritage of Al-Farabi, Ibn Sina, Yusuf Khas Hajib, and Alisher Navoi is examined from the perspective of modern communication theory. The study demonstrates that Eastern thinkers emphasized individual, social, and cultural contexts in communication, which aligns with contemporary differential and intercultural approaches. The findings confirm the relevance of Eastern intellectual heritage in shaping communicative competence in modern education and society.