Vol. 6 No. 12 (2024)

Articles

• AI-DRIVEN DIGITAL MARKETING ANALYTICS AND LEADERSHIP STRATEGIES FOR SUSTAINABLE BUSINESS INNOVATION: A MIXED-METHODS RESEARCH STUDY

  Kazi Rezwana Alam, Kazi Rakib Hasan Saurav, Jesmin Ul Zannat Kabir, Md Saidur Rahman, Md Imrul Hasan, Chapal Barua

  83-102

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