Tetiana Dadochkina (2025) “Adaptive Digital Marketing Strategies for Retail Resilience: Lessons from Communication Transformation in Response to Market Dynamics in Development Projects”, Emerging Frontiers Library for The American Journal of Management and Economics Innovations, 7(11), pp. 09–16. Available at: https://emergingsociety.org/index.php/efltajmei/article/view/509 (Accessed: 9 May 2026).