SRIDEVI SARKAR. Quantifying Brand-Building in Online Advertising - Brand Effectiveness Score: A Novel Framework for Measuring and Optimizing Brand Health in Digital Advertising. Emerging Frontiers Library for The American Journal of Management and Economics Innovations, [S. l.], v. 7, n. 10, p. 108–115, 2025. Disponível em: https://emergingsociety.org/index.php/efltajmei/article/view/390. Acesso em: 13 nov. 2025.