PROF. SNEHA K. IYER; DR. ARVIND S. MENON. Navigating the Digital Frontier: Challenges and Prospects of E-Commerce Integration in India’s Banking Sector. Emerging Frontiers Library for The American Journal of Management and Economics Innovations, [S. l.], v. 7, n. 8, p. 1–16, 2025. Disponível em: https://emergingsociety.org/index.php/efltajmei/article/view/234. Acesso em: 3 feb. 2026.