Risk Management in Scaling Startups Under Global Conditions

Abstract

The article is devoted to the analysis of risks accompanying the scaling of technology startups to global markets and to the development of strategies for their controlled mitigation. The relevance of the study is determined by the accelerated growth in the number of projects initially oriented toward an international audience, as well as the high uncertainty of the external environment that accompanies their evolution. The scientific novelty lies in a holistic consideration of the risk profile using the material of a specific case — the startup aquabreather, which develops innovative equipment for diving. The study reconstructs the key stages of the go-to-market strategy and analyzes the behavioral characteristics of consumers in the extreme sports segment. Special attention is paid to financial, operational, and marketing risks. The aim of the work is to identify and structure the principal scaling risks and to propose an adapted model for their management. The methodological basis includes analysis of scholarly literature, case study, and comparative analysis. The sources considered cover issues of venture financing, business strategies, and the marketing of innovative products. The materials of the article are addressed to entrepreneurs, venture investors, and researchers in the fields of management and innovation.